Trusted by Packaging Placers & EU Market Entities
The EU's Packaging and Packaging Waste Regulation (PPWR) sets ambitious targets for waste reduction, universal recyclability by 2030, and mandatory recycled content. We help you interpret its staged rollout, design for recyclability, manage EPR reporting and stay ahead of every deadline.
The Packaging and Packaging Waste Regulation (PPWR) is the EU's new law aimed at drastically cutting packaging waste and boosting the circular economy, replacing a prior directive with directly applicable rules.
It sets ambitious targets: reducing waste per capita, ensuring universal recyclability by 2030, and mandating recycled content in plastic packaging — alongside reuse/refill targets, restrictions on excessive packaging, standardized labeling, strengthened Extended Producer Responsibility (EPR) with eco-modulated fees, and limits on hazardous substances like PFAS.
Having entered into force in early 2025 with provisions phasing in gradually, PPWR impacts every entity placing packaging on the EU market. Global PCCS partners with brand owners, manufacturers and importers to make PPWR compliance structured, practical and audit-ready.
Talk to a PPWR expert →Helping organizations interpret the evolving PPWR, navigate its staged rollout, and design customized compliance strategies.
Assessing current packaging designs against upcoming recyclability standards and recommending improvements to align with 2030 objectives.
Assisting in monitoring, validating, and reporting mandatory recycled content levels in plastic packaging.
Offering guidance on achieving reuse and refill goals for designated packaging types under new PPWR requirements.
Identifying ways to minimize unnecessary packaging volume and adhere to limits on empty space in packaged goods.
Providing expertise to ensure packaging labels meet new EU-wide recyclability and disposal labeling requirements.
Advising on how PPWR affects current Extended Producer Responsibility programs, including recyclability-based eco-modulation fees.
Helping businesses detect and remove restricted chemicals (such as PFAS) from packaging in compliance with updated safety criteria.
Supporting accurate data gathering and submission through required digital systems to fulfill PPWR reporting obligations.
Enabling collaborative efforts with suppliers and customers to ensure full lifecycle PPWR compliance.
Delivering educational sessions and workshops to equip teams and partners with practical knowledge of PPWR's regulatory impacts.
PPWR compliance is our craft. From strategy and design-for-recyclability review to recycled content validation, EPR alignment and reporting — we combine deep regulatory knowledge with practical, on-time delivery so your EU market access is never at risk.
Dedicated PPWR practice covering brand owners, manufacturers, importers and packaging designers.
Strategy, design review, recycled content, reuse/refill, EPR, labeling and training — all under one roof.
We close PPWR gaps before they turn into rejected designs or market access challenges.
Every service is designed to protect and expand your ability to place packaging on the EU market.
Proven workflows compress assessment cycles from design review to regulatory reporting without cutting corners.
Over 1,500 packaging SKUs and designs assessed for PPWR compliance across a wide range of industries.
By outsourcing the intricate PPWR assessment and compliance planning to Global PCCS — including over 70 material substitutions and design optimizations recommended and implemented — clients accelerate their readiness for the new regulations.
Stay compliant with each staged PPWR milestone so your packaging remains legally on the EU market.
90% of assessed client designs already meet PPWR's ambitious recyclability targets.
An estimated 95% reduction in non-compliance risk and market access challenges.
Save 8–12 hours per product line by outsourcing PPWR assessment and reporting.
Reliable monitoring, validation and reporting of mandatory recycled content levels.
Bring every supplier in your chain to a consistent PPWR-ready data standard.
The Packaging and Packaging Waste Regulation (PPWR) is the EU's new regulation aimed at drastically cutting packaging waste and boosting the circular economy, replacing the prior Packaging and Packaging Waste Directive with directly applicable, EU-wide rules.
The PPWR impacts all entities placing packaging on the EU market — including manufacturers, brand owners, importers and distributors — with its provisions gradually becoming applicable following entry into force in early 2025.
The regulation mandates universal recyclability of packaging by 2030, alongside targets for reducing packaging waste per capita and minimum recycled content requirements in plastic packaging.
PPWR introduces reuse and refill targets for designated packaging types, prohibits excessive/unnecessary packaging, and standardizes labeling so consumers can properly sort and dispose of packaging.
PPWR strengthens Extended Producer Responsibility with eco-modulated fees, meaning the fees producers pay are increasingly tied to how recyclable, reusable or sustainable their packaging design is.
PPWR restricts hazardous substances in packaging, including PFAS, requiring businesses to detect and eliminate restricted chemicals in line with updated safety criteria.
Partner with Global PCCS for expert strategy & advisory, design-for-recyclability review, recycled content compliance, reuse/refill implementation, EPR alignment, hazardous substance elimination and regulatory reporting — so your packaging stays compliant and your EU market access stays open.